Rhapsody

Amazon

development, UI, UX, Web 3.0

Devising multi-market campaigns that use the power of illustration to raise awareness and engage

problem

Amazon’s Operations division was looking for an agency that would take its campaigns to a new level. Enter Rhapsody. The multinational tech company tasked us with creating communication and marketing assets designed to recruit talent. Our mission was to produce an engaging and aspirational creative concept that would raise awareness, drive applications and generate a diverse talent pool.

solution

Rhapsody looked at Amazon’s previous projects and decided to go down a new route. We pitched a campaign idea that would deliver the message in a fresh, exciting way using eye-catching illustrations. We therefore commissioned renowned illustrator Dan Matutina, who is known for a futuristic style, to work on the visuals.

Result

We successfully delivered a campaign targeting talent for four separate roles: interns, pathways, graduates and apprenticeships. By using illustration to convey relatable scenarios, we were able to clearly communicate the roles available to candidates. Because the target markets for this campaign were Germany, Spain, CEE, the UK, France, Italy and Luxembourg, we translated the accompanying copy into eight languages.