Rhapsody

Semrush

design, Design Sprints, production

Concept, production and delivery of a 360° global campaign for SaaS giant Semrush

problem

Semrush, a leading SaaS platform, was looking to attract more visitors to its website in the aim of increasing registrations and driving subscription plan purchases. Semrush turned to Rhapsody. Our challenge was to find a solution to achieve these targets through a mix of paid and organic traffic from several sources.

solution

We devised a global marketing campaign centred around the message #ShapeYourStory. A 50-second video and a dedicated landing page were the beating heart of the campaign. These were supported by interactive experiences – a personality quiz and a mobile game – designed to boost engagement.

Result

Rhapsody successfully delivered a 360° campaign in five different languages. To date, the video has achieved 2,697,754 views on Youtube with an excellent average watch time. By combining storytelling with unique, personalised experiences we were able to communicate the benefits of specific tools to relevant segments of the target audience.